This summer has been a brutal one for many of us. Not only has the economy tanked and revealed cracks in the foundation, personal limits have been breached, as testified by my family, colleagues and acquaintances.
For me, I have had baffling electronics challenges (went through two laptops and three cell phones), a broken tooth (my first in five decades) and I said goodbye to my parents who moved so far away I entertained doubts I will see them again.
Many others I know have been also been struggling behind the proverbial 8 ball. On hearing some other entrepreneur’s recent dilemmas, I realized that whatever is going on is not just about me.
So, here is a gift that I hope might help. I received it the other day from one of my Linked In partners and it gives us all reasons aplenty to truck on. So, refusing to believe that this cascade of events can continue forever, I forward my friend Paul Castain’s submission, which I call a great everyday pickup line. It’s the romance of sales.
Everyday . . .
A new business is born that requires your product or service.
A business wants to grow and they need your help.
A sales rep goes M.I.A. leaving an orphaned account for the taking.
A business moves into your area finding it easier to deal with a local company.
A new buyer joins the company looking to make a name for themselves.
That old buyer who used to tell you “No!” may have left.
A vendor drops the ball creating an opening for you.
A vendor gets complacent creating opportunity for you.
A rep fails to offer an idea that you have that could impact your prospect’s business.
A buyer just doesn’t like their rep.
A buyer hates the buying process with their vendor.
A buyer wants to deal with someone who isn’t just about the commission check.
A buyer feels like they are over paying for what they are getting.
A rep misses a deadline
A rep fails to communicate properly giving you an opening.
A company needs the benefits of your offering to help them streamline their process.
A buyer wishes they could find a vendor that would “get it right the first time”.
A referral from an existing account is there for the taking
A “low ball” company can’t sustain quality
A sales rep gets caught in a lie to a customer losing credibility
A vendor implements some stupid, non customer friendly policy
A vendor raises their price making the buyer reevaluate the situation
Somebody’s client becomes FED UP!
You can follow Paul on Twitter http://twitter.com/paulcastain
As you, a Romantic Comedy Marketer, are true to your ideals, know that the happily ever after will arrive.
Copyright 2009 by Rich Guy Miller
