Romantic Comedy Marketing, the Foreward
The above lead may or may not entice you. You may prefer Thriller, Crime Drama or Science Fiction Marketing. In due course…perhaps. But recently it has been interesting for me to consider the similarities between marketing and romance (getting your prospects to love you and invite you into their world) as well as the similarities between marketing and comedy (getting your prospects ear and heart through the kind of bonding that naturally occurs when people laugh together). Sound far-fetched? Let me explain.
Romancing or courting a person into your life can start with just one look. But to keep it going, there is some follow-through required. After that look, that wink, or that shared moment, she or he will want to know more, see more, feel more. I am not talking here about the “hook” that attracts the person or possible client in the first place, but the steps of romance that extend the shared connection. From my perspective, this boils down to wooing her from the public spot into the car, through her doorway, eventually into the bedroom and a lifetime of mutual care. You maybe amazed at the corollaries with sales!
There are many formulas for marketing. What will work for you is what comes natural for you. Forget any formula that feels like you are sticking pins in your eye. My friend David Bareño at Elevated Printing lost his first company because he was avoiding a sales style that worked for him. Read his story in the North County Voice.
But for me, my style is wedded to romance and laughter. Romantic Comedy feels so natural to me that I look forward to a day of opportunities for romance and joy whether in business or personal matters. I hope to be your guide on the path to Romantic Comedy Marketing and I wish you love and laughter, as you look for the connections yourself in the next week.
