Welcome back to Romantic Comedy Marketing, an exclusive from The Impress Group. I hope you enjoy reading my unique angle on marketing and are able to use it to enhance your market position. In the case of Romantic Comedy Marketing, you may also use it to remind yourself of your inner romantic or inner comic.
Last week had its trials for me. I brought them on myself and I blame no one. I am even grateful for the rather unproductive mood I trudged through on Father’s Day, because I had time to reflect and reconsider the nature of those trials. On reflection, it wasn’t the trials that affected me as much as my reaction to them. The problems frustrated my forward movement and it ticked me off.
Enter the comic interlude.
Looking my frustrations in the face, I had to admit that the fun had disappeared right there. The challenges that are normal in the course of life had me stunned. Gone was the inspiration, the desire, the creative process… as well as the idea of what to do next.
Kind of like what happens with many businesses. When the economy goes sour or the accounts receivable are not getting paid or the roof starts leaking, it is panic time. Out goes the humor and inspiration that got us into business in the first place.
Now is the time, if you are still stuck, to open the door to the inner comic. Granted, if this persona had been cultivated over many years, we wouldn’t feel so negative now. But that doesn’t mean that it is too late. It is never too late for a sense of humor.
Do you recall that incredibly successful movie, “Life is Beautiful? It was based on true-life events. And my take on it was that it took over 50 years, almost 3 generations, for that story to be told. We were so horrified by the human suffering that we couldn’t see any reason to request some comic relief. We had already tried in “M.A.S.H.” and “Hogan’s Heroes.” But “Life is Beautiful” was based on real life and we breathed a huge, collective sigh of relief.
It is time for the Comic Interlude. For business health, personal health, and for everyone on the staff. Inject some humor, some lightheartedness, some balance…and let’s get on with the Romance of Marketing! It’s not too late.
Romantic Comedy Marketing is copyright 2009 by Rich Guy Miller
